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[PNDatabase2024]

AdWords launches new SMS extension to make it easier to connect with search engine users Google's new SMS extension has begun introducing new features to your AdWords ads. That's Click to Text, a new extension in advertising that allows users to send text messages (SMS) to advertisers with just one click. After a trial period of several weeks, the new extension is now available to all AdWords administrators. Google's goal is to make it easier for advertisers to get closer to their customers, providing more and more value to direct contact. Until now, in ad extensions, users could find a link to the contact section of the advertiser's website or click on the call button provided in campaigns targeting smartphones.


The operation is very simple, the user clicks on the new SMS extension, enters the mobile phone number and verifies the operation. Later, the advertising company will receive a text message and be able to contact the user Macau Email List immediately without having to download an app or redirect the user to another web page. Additionally, advertisers will be able to facilitate connections with customers by creating a default message in their ads, which will appear in the text field of the SMS presented to the user. This feature is very useful for advertising agencies, as they have the opportunity to generate greater interest in the navigator and thus establish a first contact. "Message extensions have a 41% higher conversion rate compared to other ad extensions," says Gabe Thayn, director of search marketing at Travelpass Group, who has tested the extension.






The purpose of "Click to Text" is nothing more than to maximize the number of contacts for the advertiser through direct interaction with the customer. 65% of users confirmed that they would consider using messaging to contact the company and get information about its service offerings. You may be interested in: What are smart Google Shopping campaigns? Our experience as a digital marketing agency tells us that this update will help increase clicks and conversions on Google ads. This is a simple concept that is easy to understand in a scenario where users hardly use their mobile phones to make calls but constantly exchange messages. An example of an event we work on with clients in the real estate industry is celebrating “open days”. messages to confirm the possibility of participating in these events will certainly provide a huge added value to the event.
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